Value-chain linkage
Connect management agencies, import and export businesses, cooperatives, collaborative groups, and representative farming households across the cinnamon and star anise production, processing, and trade value chain.
Linking the value chain
Lao Cai Cassia, Star Anise Association
Connecting production, processing, and trade stakeholders to improve the value of Lao Cai cinnamon and star anise through green, sustainable growth.
Official introduction
Growing Lao Cai's cinnamon and star anise sector together
Established under a decision of the Lao Cai Provincial People's Committee, the Association is a voluntary socio-professional organization. Its members include management agencies, import and export businesses, cooperatives, collaborative groups, and representative farming households active across the cinnamon and star anise production, processing, and trade value chain.
Lao Cai has nearly 50,000 hectares of cinnamon, concentrated in four priority districts: Bảo Yên, Bắc Hà, Văn Bàn, and Bảo Thắng.
Three strategic roles
Standardization and value improvement
Advance organic cultivation, traceability, quality control, and deep processing to improve the value of Lao Cai cinnamon and star anise.
Trade and brand promotion
Support market information, international trade promotion, and the development of the Lao Cai cinnamon and star anise brand.
Governance
Organizational Structure
The Association's leadership comprises the President and the Vice Presidents who direct its activities.
Trần Văn Kiên
President
Lê Hùng Linh
Vice President
Lê Văn Long
Vice President
Vision
Global quality, sustainable value
Lead Lao Cai's cinnamon and star anise sector toward global quality standards, making the local brand a symbol of green, sustainable agriculture and a trusted destination for international spice markets.
100% of priority cinnamon and star anise areas safely managed.
At least 30-40% of the area internationally certified organic.
Develop modern deep processing capacity to reduce raw exports through intermediaries.
Mission
Four pillars of action
The Association focuses its responsibilities on producers, members, the community, the environment, and the standing of the Lao Cai cinnamon and star anise brand.
Farmers and linked members
Support sustainable livelihoods through international-standard organic cultivation techniques, protecting land and forest resources and raising value per hectare. The Association acts by legally representing members in linkages with purchasing enterprises to create stable outlets and reduce market risk.
Member businesses and cooperatives
Build resilient supply chains using a transparent growing-area database and high-quality, traceable, export-standard raw materials. Provide market information, guide warehouse and storage standards, and control heavy-metal residues and pesticide residues.
Community and environment
Protect ecosystems through watershed forest protection and erosion control; contribute to net-zero goals through cinnamon forest carbon absorption; and preserve ethnic-minority traditional labor culture.
National brand
Develop the Quế Lào Cai geographical indication through international trade promotion, affirm its high essential-oil content, and place the Lao Cai cinnamon and star anise brand on the world spice map.
Work with the Association
Why Join the Association?
The Association supports members with technical guidance, market information, market linkages, quality standards, and brand promotion.
Technical support
Access guidance on organic cultivation, land and forest protection, traceability, and export standards.
Market linkages
Join linkages with purchasing enterprises to build stable outlets and reduce market risk.
Information and standards
Receive market information and guidance on warehousing, storage, and raw-material quality control.
Brand promotion
Participate in international trade promotion and develop the Quế Lào Cai geographical indication in spice markets.