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Cinnamon and star anise forests in mountainous Lao Cai at golden hour
Strategic Vision

Global Quality Standards
Green, Sustainable Agriculture

Priority Objectives

Safe Growing Areas,
Greater Local Value

Work toward 100% of priority cinnamon and star anise areas safely managed and at least 30-40% of the area internationally certified organic.

Develop modern deep processing capacity to reduce raw exports through intermediaries and retain more cinnamon and star anise value in Lao Cai.

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Close-up of premium cinnamon bark and star anise on a dark wood surface
Mission

Responsibility to Four Partner Groups

Farmers and linked members

Support sustainable livelihoods through international-standard organic cultivation techniques, protecting land and forest resources and raising value per hectare. The Association acts by legally representing members in linkages with purchasing enterprises to create stable outlets and reduce market risk.

Member businesses and cooperatives

Build resilient supply chains using a transparent growing-area database and high-quality, traceable, export-standard raw materials. Provide market information, guide warehouse and storage standards, and control heavy-metal residues and pesticide residues.

Community and environment

Protect ecosystems through watershed forest protection and erosion control; contribute to net-zero goals through cinnamon forest carbon absorption; and preserve ethnic-minority traditional labor culture.

National brand

Develop the Quế Lào Cai geographical indication through international trade promotion, affirm its high essential-oil content, and place the Lao Cai cinnamon and star anise brand on the world spice map.